Survey methods

  • group discussion (focus vision/webcam)
  • triades and creative workshops
  • recruitment of almost all medical target groups
  • diary documentation and observation of application
  • qualitative IDIS, TDIs and webcam interviews infield
  • quantitative online studies infield
  • social listening analysis/monitoring


Relevant survey techniques, e. g.


  • guide-based and semi-structured interviews
  • conjoint analysis
  • interviews based on studies relating to depth psychology
  • laddering, association process and recapitulation
  • all creative techniques
  • ethnographical interviews